From: BAR on 21 Jul 2010 07:11 In article <8c919774-a23e-422f-8a2f-3539a1a27e66 @x24g2000pro.googlegroups.com>, tmc1982(a)gmail.com says... > > On Jul 19, 6:18�pm, TMC <tmc1...(a)gmail.com> wrote: > > http://www.sportsmediawatch.net/2010/07/british-open-draws-lowest-fin... > > > > A move from broadcast to cable and a victory by the generally unknown > > Louis Oosthuizen helped drag down the numbers for the 2010 British > > Open. > > > > ESPN drew a 2.6 overnight rating for final round coverage of the > > British Open on Sunday, down 33% from last year (3.9), down 26% from > > 2008 (3.5) and down 37% from 2007 (4.1). Prior to this year, final > > round coverage of the event aired on ABC. > > > > The 2.6 overnight is the lowest ever for final round coverage of the > > British Open, nearly a full point lower than the previous low of 3.5. > > > > As recently as 2006, final round coverage drew a 5.0 overnight. That > > was the final year Tiger Woods won the event. > > > > Surprisingly, Saturday's third round did better in the ratings, > > drawing a 2.7 overnight -- up 13% from last year (2.4), down 4% from > > 2008 (2.8) and even with 2007 (2.7). > > > > Overnights for the British Open highlight shows on ABC over the > > weekend were not immediately available. > > > > Overnight Ratings For Final Round of The British Open Since 1996http://farm5.static.flickr.com/4077/4808701231_060ba95764.jpg > > http://www.sportsmediawatch.net/2010/07/ratings-plunge-for-final-round-of.html > > In the first year of a new television deal with ESPN, the British Open > slumped to its lowest rated final round ever. Nobody wants to watch a walk off winner. The only hope of competition was if Casey started making birdies and Oost... started to crumble. Besides, I watched ESPN on Sunday and by 2:30 PM it was all over. There was no need to turn to ABC and watch their re-run.
From: William Clark on 21 Jul 2010 08:04 In article <MPG.26b09fdd9dfbdf7d98a143(a)news.giganews.com>, BAR <screw(a)you.com> wrote: > In article <8c919774-a23e-422f-8a2f-3539a1a27e66 > @x24g2000pro.googlegroups.com>, tmc1982(a)gmail.com says... > > > > On Jul 19, 6:18�pm, TMC <tmc1...(a)gmail.com> wrote: > > > http://www.sportsmediawatch.net/2010/07/british-open-draws-lowest-fin... > > > > > > A move from broadcast to cable and a victory by the generally unknown > > > Louis Oosthuizen helped drag down the numbers for the 2010 British > > > Open. > > > > > > ESPN drew a 2.6 overnight rating for final round coverage of the > > > British Open on Sunday, down 33% from last year (3.9), down 26% from > > > 2008 (3.5) and down 37% from 2007 (4.1). Prior to this year, final > > > round coverage of the event aired on ABC. > > > > > > The 2.6 overnight is the lowest ever for final round coverage of the > > > British Open, nearly a full point lower than the previous low of 3.5. > > > > > > As recently as 2006, final round coverage drew a 5.0 overnight. That > > > was the final year Tiger Woods won the event. > > > > > > Surprisingly, Saturday's third round did better in the ratings, > > > drawing a 2.7 overnight -- up 13% from last year (2.4), down 4% from > > > 2008 (2.8) and even with 2007 (2.7). > > > > > > Overnights for the British Open highlight shows on ABC over the > > > weekend were not immediately available. > > > > > > Overnight Ratings For Final Round of The British Open Since > > > 1996http://farm5.static.flickr.com/4077/4808701231_060ba95764.jpg > > > > http://www.sportsmediawatch.net/2010/07/ratings-plunge-for-final-round-of.ht > > ml > > > > In the first year of a new television deal with ESPN, the British Open > > slumped to its lowest rated final round ever. > > Nobody wants to watch a walk off winner. The only hope of competition > was if Casey started making birdies and Oost... started to crumble. Might have a lot to do with the quality of their coverage, which was awful > > Besides, I watched ESPN on Sunday and by 2:30 PM it was all over. There > was no need to turn to ABC and watch their re-run. Yes, a five hour time difference will do that for you.
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