British Open Draws Lowest Final Round Overnight Ever
in [Golf]
|
From: TMC on 19 Jul 2010 21:18 http://www.sportsmediawatch.net/2010/07/british-open-draws-lowest-final-round.html A move from broadcast to cable and a victory by the generally unknown Louis Oosthuizen helped drag down the numbers for the 2010 British Open. ESPN drew a 2.6 overnight rating for final round coverage of the British Open on Sunday, down 33% from last year (3.9), down 26% from 2008 (3.5) and down 37% from 2007 (4.1). Prior to this year, final round coverage of the event aired on ABC. The 2.6 overnight is the lowest ever for final round coverage of the British Open, nearly a full point lower than the previous low of 3.5. As recently as 2006, final round coverage drew a 5.0 overnight. That was the final year Tiger Woods won the event. Surprisingly, Saturday's third round did better in the ratings, drawing a 2.7 overnight -- up 13% from last year (2.4), down 4% from 2008 (2.8) and even with 2007 (2.7). Overnights for the British Open highlight shows on ABC over the weekend were not immediately available. Overnight Ratings For Final Round of The British Open Since 1996 http://farm5.static.flickr.com/4077/4808701231_060ba95764.jpg
From: R&B on 19 Jul 2010 21:43 On 2010-07-19 21:18:56 -0400, TMC said: > http://www.sportsmediawatch.net/2010/07/british-open-draws-lowest-final-round.html A > > move from broadcast to cable and a victory by the generally unknown > Louis Oosthuizen helped drag down the numbers for the 2010 British > Open. > > ESPN drew a 2.6 overnight rating for final round coverage of the > British Open on Sunday, down 33% from last year (3.9), down 26% from > 2008 (3.5) and down 37% from 2007 (4.1). Prior to this year, final > round coverage of the event aired on ABC. > > The 2.6 overnight is the lowest ever for final round coverage of the > British Open, nearly a full point lower than the previous low of 3.5. > > As recently as 2006, final round coverage drew a 5.0 overnight. That > was the final year Tiger Woods won the event. > > Surprisingly, Saturday's third round did better in the ratings, > drawing a 2.7 overnight -- up 13% from last year (2.4), down 4% from > 2008 (2.8) and even with 2007 (2.7). > > Overnights for the British Open highlight shows on ABC over the > weekend were not immediately available. > > Overnight Ratings For Final Round of The British Open Since 1996 > http://farm5.static.flickr.com/4077/4808701231_060ba95764.jpg I predicted this. What was the R&A thinking by granting US broadcast rights to ESPN (without having ABC carry the weekend coverage)? Nuts. Might as well have telecast it on a closed circuit feed. Randy
From: William Clark on 19 Jul 2010 22:38 In article <2010071921434976596-noneofyourbusiness(a)allcom>, "R&B" <none_of_your_business(a)all.com> wrote: > On 2010-07-19 21:18:56 -0400, TMC said: > > > http://www.sportsmediawatch.net/2010/07/british-open-draws-lowest-final-roun > > d.html > > A > > > > move from broadcast to cable and a victory by the generally unknown > > Louis Oosthuizen helped drag down the numbers for the 2010 British > > Open. > > > > ESPN drew a 2.6 overnight rating for final round coverage of the > > British Open on Sunday, down 33% from last year (3.9), down 26% from > > 2008 (3.5) and down 37% from 2007 (4.1). Prior to this year, final > > round coverage of the event aired on ABC. > > > > The 2.6 overnight is the lowest ever for final round coverage of the > > British Open, nearly a full point lower than the previous low of 3.5. > > > > As recently as 2006, final round coverage drew a 5.0 overnight. That > > was the final year Tiger Woods won the event. > > > > Surprisingly, Saturday's third round did better in the ratings, > > drawing a 2.7 overnight -- up 13% from last year (2.4), down 4% from > > 2008 (2.8) and even with 2007 (2.7). > > > > Overnights for the British Open highlight shows on ABC over the > > weekend were not immediately available. > > > > Overnight Ratings For Final Round of The British Open Since 1996 > > http://farm5.static.flickr.com/4077/4808701231_060ba95764.jpg > > > I predicted this. > > What was the R&A thinking by granting US broadcast rights to ESPN > (without having ABC carry the weekend coverage)? > > Nuts. > > Might as well have telecast it on a closed circuit feed. > > Randy Given the quality of their coverage, closed circuit would have been a good idea.
From: TMC on 20 Jul 2010 21:45 On Jul 19, 6:18 pm, TMC <tmc1...(a)gmail.com> wrote: > http://www.sportsmediawatch.net/2010/07/british-open-draws-lowest-fin... > > A move from broadcast to cable and a victory by the generally unknown > Louis Oosthuizen helped drag down the numbers for the 2010 British > Open. > > ESPN drew a 2.6 overnight rating for final round coverage of the > British Open on Sunday, down 33% from last year (3.9), down 26% from > 2008 (3.5) and down 37% from 2007 (4.1). Prior to this year, final > round coverage of the event aired on ABC. > > The 2.6 overnight is the lowest ever for final round coverage of the > British Open, nearly a full point lower than the previous low of 3.5. > > As recently as 2006, final round coverage drew a 5.0 overnight. That > was the final year Tiger Woods won the event. > > Surprisingly, Saturday's third round did better in the ratings, > drawing a 2.7 overnight -- up 13% from last year (2.4), down 4% from > 2008 (2.8) and even with 2007 (2.7). > > Overnights for the British Open highlight shows on ABC over the > weekend were not immediately available. > > Overnight Ratings For Final Round of The British Open Since 1996http://farm5.static.flickr.com/4077/4808701231_060ba95764.jpg http://www.sportsmediawatch.net/2010/07/ratings-plunge-for-final-round-of.html In the first year of a new television deal with ESPN, the British Open slumped to its lowest rated final round ever. Final round coverage of the 2010 British Open, won by Louis Oosthuizen, drew a 2.1 U.S. rating and 2.966 million viewers on ESPN Sunday -- down 45% in ratings and 47% in viewership from last year (3.8, 5.545 mil), down 36% in ratings and viewership from 2008 (3.3, 4.640 mil), and down 43% and 42%, respectively, from 2007 (3.7, 5.147 mil). This marks the lowest rating ever for final round coverage of the British Open, and the lowest rating for the final round of any golf major since at least 1982. This is only the third time since 1982 that final round coverage of a golf major has drawn less than a 3.0 rating. Entering the final round, ratings and viewership for the British Open had actually increased from last year. Coverage of the first three rounds averaged a 1.4 U.S. rating and 1.864 million viewers on ESPN, up 8% in ratings and 10% in viewership from last year's coverage on TNT and ABC (1.3, 1.701 mil). Third round coverage on Saturday even drew a higher overnight rating than Sunday's final round. Final ratings for the third round were not immediately available. Overall, the 2010 British Open averaged a 1.5 U.S. rating and 2.020 million viewers on ESPN, down 29% and 27%, respectively, from last year (2.1, 2.778 mil). Lowest Ratings For Final Round Coverage of Golf Majors Since 1982 # Date Event Net Rating 1 Sun., 7/18/10 British Open ESPN 2.1 2 Sun., 8/10/08 PGA Championship CBS 2.8 3 Sun., 7/21/91 British Open ABC 2.9 4 Sun., 7/21/96 British Open ABC 3.1 T5 Sun., 7/20/08 British Open ABC 3.3 T5 Sun., 7/19/92 British Open ABC 3.3 7 Sun., 8/10/86 PGA Championship ABC 3.5 T8 Sun., 7/22/07 British Open ABC 3.7 T8 Sun., 8/11/96 PGA Championship CBS 3.7 T8 Sun., 7/17/94 British Open ABC 3.7 T8 Sun., 7/18/93 British Open ABC 3.7
From: TMC on 20 Jul 2010 21:49 On Jul 19, 6:43 pm, "R&B" <none_of_your_busin...(a)all.com> wrote: > On 2010-07-19 21:18:56 -0400, TMC said: > > >http://www.sportsmediawatch.net/2010/07/british-open-draws-lowest-fin... > > A > > > > > > > move from broadcast to cable and a victory by the generally unknown > > Louis Oosthuizen helped drag down the numbers for the 2010 British > > Open. > > > ESPN drew a 2.6 overnight rating for final round coverage of the > > British Open on Sunday, down 33% from last year (3.9), down 26% from > > 2008 (3.5) and down 37% from 2007 (4.1). Prior to this year, final > > round coverage of the event aired on ABC. > > > The 2.6 overnight is the lowest ever for final round coverage of the > > British Open, nearly a full point lower than the previous low of 3.5. > > > As recently as 2006, final round coverage drew a 5.0 overnight. That > > was the final year Tiger Woods won the event. > > > Surprisingly, Saturday's third round did better in the ratings, > > drawing a 2.7 overnight -- up 13% from last year (2.4), down 4% from > > 2008 (2.8) and even with 2007 (2.7). > > > Overnights for the British Open highlight shows on ABC over the > > weekend were not immediately available. > > > Overnight Ratings For Final Round of The British Open Since 1996 > >http://farm5.static.flickr.com/4077/4808701231_060ba95764.jpg > > I predicted this. > > What was the R&A thinking by granting US broadcast rights to ESPN > (without having ABC carry the weekend coverage)? > > Nuts. > > Might as well have telecast it on a closed circuit feed. > > Randy http://blog.timesunion.com/sportsmedia/no-surprise-british-open-ratings-sag/4652/ A runaway victory by a relative unknown resulted in the British Opens lowest final-round rating ever. ESPNs coverage earned a 2.6 overnight, easily topping the previous low of 3.5, established most recently in 2008 (Padraig Harringtons victory in a field sans Tiger Woods) but also hit other years. This was the first time weekend coverage was on cable rather than ABC. The network cant dictate the storyline, but ESPN was lax in its coverage of golf action. DirecTV viewers who had the option of watching the BBC feed via the British Open Mix saw far more golf shots. ESPN seemed bogged down with studio analysis and interviews as well as recapping the action, which is fine for those who tuned in late but served as an irritant to those who were watching all along. Saturdays third round, in which Woods and Phil Mickelson still had a punchers chance of winning, actually drew a slightly higher numberthan Sunday a 2.7. Thats a 13 percent increase from ABCs third-round number last year (2.4).
|
Next
|
Last
Pages: 1 2 Prev: Over Illegal immi Warfare with Mayheeko Next: Is Tiger Woods Hurting Sales of PGA Tour 11? |