Palin's Book Being Sold "AT BELOW COST" Prices
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From: golfbum18 on 19 Nov 2009 16:45 On Nov 19, 4:06 pm, "Moderate" <no_spam_(a)no_mail.com> wrote: > "golfbum18" <golfbu...(a)gmail.com> wrote in message > > news:d3241309-2549-4a89-8cd3-40d26045883f(a)31g2000vbf.googlegroups.com... > > > Before all the wrong thinking righties get all wet and gooey over the > > falin palin person's entrance into the world of "best seller," here is > > an interesting tidbit showing perhaps why. Oh, the rush-lump called it > > one of the most inspirational books he ever read. Another reason to > > tell kids to stay away from drugs and pills that you get from behind > > gas station rest rooms. > > > Major retailers reportedly selling Palin's Going Rogue below cost > > November 16, 2009 10:21 pm ET > > <snip> > > It is standard practice to have price wars on books that nobody wants. [Big > Eye Roll] > > Actually I never heard of a price war on any book. Why would they have a > price war on this book? I think the answer is obvious. Of course. I think what's really obvious is your reply. So you're one of the 20% that still think bushie did a good job, eh?
From: golfbum18 on 19 Nov 2009 16:47 On Nov 19, 4:14 pm, Lloyd Parsons <lloydpars...(a)mac.com> wrote: > In article <4b05b351$0$5326$bbae4...(a)news.suddenlink.net>, > > > > "Moderate" <no_spam_(a)no_mail.com> wrote: > > "golfbum18" <golfbu...(a)gmail.com> wrote in message > >news:d3241309-2549-4a89-8cd3-40d26045883f(a)31g2000vbf.googlegroups.com... > > > Before all the wrong thinking righties get all wet and gooey over the > > > falin palin person's entrance into the world of "best seller," here is > > > an interesting tidbit showing perhaps why. Oh, the rush-lump called it > > > one of the most inspirational books he ever read. Another reason to > > > tell kids to stay away from drugs and pills that you get from behind > > > gas station rest rooms. > > > > Major retailers reportedly selling Palin's Going Rogue below cost > > > November 16, 2009 10:21 pm ET > > > <snip> > > > It is standard practice to have price wars on books that nobody wants. [Big > > Eye Roll] > > > Actually I never heard of a price war on any book. Why would they have a > > price war on this book? I think the answer is obvious. > > It might be obvious to you, but then my 'obvious' might not be the same > as yours... :) > > It isn't uncommon to see books written by politicos sold at well below > retail, it is a bit uncommon to see it happen even before it ships. > > I think it will sell well for a bit because Palin for all her faults, is > an interesting character and people want to read about her, if for no > other reason than curiousity. > > Hell, I may even buy the damn book! Never know when you'll run out of toilet paper. Plan ahead. My big concern is whether the crayons come with the book or do you have to buy them separately??
From: golfbum18 on 19 Nov 2009 16:47 On Nov 19, 4:08 pm, "MNMikeW" <MNMiik...(a)aol.com> wrote: > "golfbum18" <golfbu...(a)gmail.com> wrote in message > > news:d3241309-2549-4a89-8cd3-40d26045883f(a)31g2000vbf.googlegroups.com... > > You must have missed this: > "It's textbook loss-leader economics" Should that have been "loser-leader?"
From: Moderate on 19 Nov 2009 16:55 "golfbum18" <golfbum18(a)gmail.com> wrote in message news:a0089f94-8726-4f02-9443-68b9f7fb9645(a)r31g2000vbi.googlegroups.com... On Nov 19, 4:06 pm, "Moderate" <no_spam_(a)no_mail.com> wrote: > "golfbum18" <golfbu...(a)gmail.com> wrote in message > > news:d3241309-2549-4a89-8cd3-40d26045883f(a)31g2000vbf.googlegroups.com... > > > Before all the wrong thinking righties get all wet and gooey over the > > falin palin person's entrance into the world of "best seller," here is > > an interesting tidbit showing perhaps why. Oh, the rush-lump called it > > one of the most inspirational books he ever read. Another reason to > > tell kids to stay away from drugs and pills that you get from behind > > gas station rest rooms. > > > Major retailers reportedly selling Palin's Going Rogue below cost > > November 16, 2009 10:21 pm ET > > <snip> > > It is standard practice to have price wars on books that nobody wants. > [Big > Eye Roll] > > Actually I never heard of a price war on any book. Why would they have a > price war on this book? I think the answer is obvious. Of course. I think what's really obvious is your reply. So you're one of the 20% that still think bushie did a good job, eh? ************************************************** If you didn't like Bush how can you like Obama? Obama has kept a lot of Bush policies.
From: dene on 19 Nov 2009 17:43
The deal is gone. $14.50 at both Walmart and Amazon, not including shipping. I'll stick to my original plan and borrow it from my library. -Greg "golfbum18" <golfbum18(a)gmail.com> wrote in message news:d3241309-2549-4a89-8cd3-40d26045883f(a)31g2000vbf.googlegroups.com... > Before all the wrong thinking righties get all wet and gooey over the > falin palin person's entrance into the world of "best seller," here is > an interesting tidbit showing perhaps why. Oh, the rush-lump called it > one of the most inspirational books he ever read. Another reason to > tell kids to stay away from drugs and pills that you get from behind > gas station rest rooms. > > Major retailers reportedly selling Palin's Going Rogue below cost > November 16, 2009 10:21 pm ET > > Sarah Palin's memoir Going Rogue: An American Life has garnered > attention in part because of the number of copies sold before > publication. But the book has been offered at below-cost prices from > major online retailers, and Newsmax has used the book as a loss leader > to promote its magazine, potentially inflating the book's sales. > > Amazon, Walmart.com, Target.com in price war over book > Walmart.com dropped price from list price of $28.99 to $10, then > to $9 and below as other retailers matched it. On October 15, > Walmart.com began offering preorders of Going Rogue, along with nine > other new book releases, for $10. After Amazon.com reportedly matched > the price, Walmart.com "str[uck] back, slashing its prices to $9" [AOL > Daily Finance, 10/16/09]. Amazon also dropped its price to $9 > [Buzzflash.com, 10/19/09]. Target.com joined in the price war, > prompting Walmart.com to drop its price further [The New Yorker, > 11/9/09]. By November 5, Walmart.com was selling the book for $8.98, > Target.com was selling it for $8.99, and Amazon was selling it for $9. > The respective retailers were still selling the book at those prices > as of November 16. All three retailers give the book's list price as > $28.99. > > Newsmax offering book for $4.97, or free, as promotion for > magazine > Newsmax ties book offer to its magazine. As early as October 2, > according to a Newsmax email sent to its mailing list, the right-wing > website offered Going Rogue for $8.95 along with four free issues of > Newsmax magazine, a price later dropped to $4.97. The offer links to a > page on the Newsmax website explaining that there is a $5.95 shipping > and handling charge for the book, and if the subscriber fails to > cancel the magazine after the free subscription runs out, the > "subscription will renew automatically at the low annual price of > $39.95 by charging [your] credit card or [your] checking account." > Newsmax also offered Going Rogue for free with the purchase of a > $49.95 one-year subscription to Newsmax magazine. Additionally, > Newsmax has promoted its Going Rogue deal in commercials on Fox News. > From a Newsmax commercial appearing during the November 5 edition of > Fox News' The Live Desk: > > ANNOUNCER: Sarah Palin has electrified America. Her new book, > Going Rogue, is already a runaway best-seller, and it's not even in > stores yet. Now, Newsmax.com has an incredible offer for you. You can > receive Sarah Palin's new book for just $4.97, a savings of $24 off > the cover price. Plus, you'll get four months of the award-winning > Newsmax magazine absolutely free. This special offer won't last, so > call 800-NEWSMAX today. > > Book reportedly being sold below cost > Selling below cost is part of "loss-leader" strategy. AOL Daily > Finance reported that "Publishers ordinarily offer current titles to > retailers at a discount of between 40% and 50%. A bookstore spends up > to $12.50 to sell a $25 hardcover, which it buys directly from the > publisher or through distributors like Ingram or Baker & Taylor" [AOL > Daily Finance, 11/4/09]. As a result of the current online price war, > The New Yorker stated, "Amazon and Wal-Mart are surely losing money > every time they sell one of the discounted titles. The more they sell, > the less they make." The New Yorker continued: > > Amazon and Wal-Mart hardly seem reckless, though. So why did they > go to war? The answer is that they didn't, really. Sure, Wal-Mart is > making a statement that it's a player in the online world, but the > real goal of this conflict isn't to lure readers away from Amazon, and > it isn't to get people to buy one of those ten books. It's to lure > them online, away from big booksellers and other retailers, and then > sell them other stuff. Usually, price wars wreak havoc because they > erode the pricing power of an entire business. But, because this price > war involves just ten items, its impact on revenue will be small, and > outweighed by the positive effects of all the publicity. (It has > garnered publicity because it involves books. A big banana price war > has been raging in Britain, but you probably haven't heard about it.) > It's textbook loss-leader economics. [The New Yorker, 11/9/09] |